In only the most recent food fad to hit the streets of London and national headlines, bearded twin brothers Gary and Alan Keery reportedly had the epiphany to open up a cereal cafe one hungover morning whilst craving a mouth-clearing and stomach settling bowl of their favorite sugar-infused processed carbohydrate with lashings of the chilled excretions of cows' udders.
Following a failed attempt to crowdsource £60,000 on Indiegogo, the duo have been riding a wave of media attention after successfully securing a business loan for the venture. Upon opening the shop in an old video rental store on London's famous Brick Lane, press coverage has reached something of a frenzy, with some actual consumers also managing to squeeze in on the fray.
With press from far and wide initially spellbound by the novelty of an establishment offering over 100 different varieties of global cereal brands, 12 kinds of milk and 20 toppings (only a small number taking aim at the sugar content and nutritional value of the so called "cereal cocktails" on offer) things turned a little sour towards the end of the week when a news reporter from UK TV's Channel 4 got up from a table with camera in tow to launch awkward questions at one of the twins about their £3.20 ($5) price tag for a bowl of cereal in an area of the city where many residents live in deprivation.
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