At the School of Visual Arts, Core77's own Allan Chochinov challenged students on his 3D Design course to redesign the first thing they threw out after class. Finding herself chucking an empty tube of toothpaste, Lebonese design student Leen Sadder sprang into action, busily researching the history of toothpaste and its relationship to the toothbrush.
Leen soon stumbled upon the "Miswak"; a cleansing twig of the Salvadora persica tree, used for the purposes of teeth cleaning throughout the Middle-East and Asia for millennia. Recognising the sustainability-potential of eliminating both the toothbrush and paste, Leen's intriguing "THIS" concept aims to package and promote the Miswak as an organic and biodegradable alternative to the Western teeth cleansing routine.
