We've seen some awesome work from Delaware's House Industries in the past, from a cast-iron ampersand to a one-day pop-up shop and most recently, a sweet limited-edition Eames LTR.
Their recent identity and design work for Cannae, LLC, is on par with the rest of their masterful typographical portfolio.
The QDrive concept is based on the shape of the slots cut into a circular sealed cavity, so we adopted this shape as the Q stroke for its serendipitous efficiency in reflecting ocular waves. Custom neoretrofuturistic Kubricist lettering peppered with counterintuitive counterspaces and crossbarless As reference current notions of space travel while honoring Guido's fascination with the Roman battle of Cannae.
Yet for all the modernist clarity of the identity, the actual concept of QDrive technology is challenging in equal measure, if not more so. Inventor Guido Fetta leads the team at Pennsylvania-based Cannae, which he formed to "develop, test, and commercialize the QDrive technology." According to their website, "the QDrive is a revolutionary space drive that breaks the stalemate between current technology and our imaginations."
