This British video produced by the trifecta of the Seymourpowell Design & Innovation Consultants, the Design & Technology Association and the James Dyson Foundation lines up a series of UK design heavyweights: Paul Smith, Ian Callum, James Dyson and more, all explaining the clear value of design education to Britain's future economic success. Design education engages children, creates jobs, improves companies' bottom lines, and strengthens the country as a whole, to say nothing of the benefits to end users of owning well-designed products.
The points in the video are all well-made, perfectly articulated and obviously sensible. So why do they have such an uphill battle to fight? Because while they are arguing for the education of children in the video, the video itself is designed to educate a far more difficult creature: The British politicians responsible for education policies.