For those of you wandering around Philadelphia's Center City this weekend, you might notice something a little different—giant red arrows have replaced select parking meter poles around the area. Bresslergroup, in support of this year's DesignPhiladelphia programs, has given these old meter poles a new purpose by installing red arrow view- design-finders pointing at places where "designers do their thing." Telling curious passerbys to, "Park it here," the viewfinders shine a spotlight on local designers, "who are generally invisible, but whose creative output is experienced by millions of people in Philly, nationally and beyond."
Featured in the "Pole Position" installation are: Lagos, fine jewelry design; Red Tettemer, branding and advertising; Urban Outfitters, design-driven retail behemoth headquartered in Philadelphia; Electronic Ink, international business systems design firm and Bresslergroup, product design and development. Leave a comment and let us know what other Philly-based designers you'd like to see through the design-finder!