Continuum continues their series Open for Branding, where they are sharing, from start to finish, their latest branding project for the new, nomadic Design Museum Boston. They're asking for your input, so don't hesitate to leave your feedback in the comments below.
Now, we're in the concept phase. Here's when things begin to take shape--and our weeks of research, discussion, and brainstorming start to come together. The concept phase channels all of this work into sketches, and we create actual designs.
In other words, the work up to this point has allowed us to create rules and parameters for designing so that when we start to develop the brand identity, we'll create meaningful, on-point concepts deeply aligned with the mission and vision of Design Museum Boston.
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