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Smells Like Entrepreneurial Spirit: Kickstart Foundry's "Olly"

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The Interaction gurus at the Foundry research group of London's Mint Digital are pleased to announce that their brainchild—or nosechild, as it were—"Olly" is now available through a Kickstarter campaign.

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We made a big stink (and yes, a lot of puns) about it last fall, when they first unveiled the device, which is programmed to emit a scent as a cue for a web notification. The USB-connected object, which consists of an Arduino hooked up to a 12V fan within a simple white injection-molded enclosure, starts at $50.

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If only there was a way to add a compelling olfactory element to the pitch (after the jump)...

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