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Nike's FuelBand Goes Beyond the Watch

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Nike's latest piece of wearable technology is the FuelBand, which resembles a futuristic, minimalist watch. The device contains an accelerometer that tracks your motion and calculates calories burned. Sound boring? It could have been—but like Apple, Nike has designed the product to be part of an ecosystem in order to ensure the sum exceeds the parts, and to provide the user with a new, novel experience.

In this case the ecosystem consists of the FuelBand and your smartphone or your laptop. Through either of the latter two devices, you program in your daily targets for the energy you'd like to expend.

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