In Roman times people would gather to watch singular spectacles like gladiatorial combat. But nowadays we stage spectacles to promote spectacles, using viral marketing stunts to promote theatrical releases. The latest is this "Flying People in New York City" video by guerilla marketing agency Thinkmodo (the same people behind that Times Square stunt for Limitless) and the flying people, alas, are not real people:
The movie being promoted is the superhero sci-fi flick Chronicle, being released today in the UK and on Friday in the 'States.
via techcrunch