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A Novel Way to Waste Time

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This design by Ukrainian graphic designer Yurko Gutsulyak was a promotional piece for his eponymous studio for the last calendar year, but it's certainly worth another look. The "Trash Calendar" is essentially a 365-day calendar that's been reimagined as a roll of trash bags:

Every calendar day is a new trash bag. Every month is a roll of 31, 30 or 28 trash bags. The Calendar consists of 12 rolls and is divided into 4 quarterly sets with 3 months-rolls. The date is printed on every bag so that you can see it when the bag is placed into the trash bin.

We created this calendar like self-promotion of our studio. Main message is that design is worthwhile. Design should surround us every time and everywhere. And if design is based on a good idea, it really works and has power to influence people and their activity. Design defines modernity.

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The text on the packaging reads:

All graphic design products ultimately end up in trash. And many more ideas remain just ideas. We believe that the design idea in each project should have the power to act and be effective during its short life. Only this way design really matters. Only when we create ideas that are able to change the world our life matters. Then, we do not regret a day, as we did not waste it.

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