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A Completely Different Kind of Visibility Solution for Cyclists

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Like inventor and cycling enthusiast Michael Wallis, I certainly agree that I've come to regard pedestrians as a greater threat than automobiles. Despite my best efforts to share the road with pedestrians and motorists alike, every crosswalk in lower Manhattan demands a sort of micro-wiggle, and much of my 'weak side' auto-awareness stems from the fact that I never know when I'll have to take a bit of quick evasive action to dodge a jaywalker. As for heavily-touristed throughfares such as Broadway above 34th St or Central Park? Fuhggedaboudit.

Enter the Bike Butterfly:

BikeButterflyComp.jpg

Don't be fooled by the pictures that look like something out of a Ricky's catalog (do they even have catalogs?): Bike Butterfly wings come in at a solid 3.5m2 (over ten square feet)—i.e. a span of over a meter—for maximum visibility and increased stopping power, giving new meaning to 'dressed in drag.' Wallis explains, with a demo at the end:

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