Nike CEO Mark Parker has a more intimate connection with the design process than your average executive, as he originally signed on as a footwear designer before working his way up the ranks. At this month's NFL launch event, Core77 caught up with the man who oversees Nike's multibillion-dollar empire--and a staff of some 700 designers, not to mention the external creatives whom Nike consults with--to talk big-picture design.
In the video below, Parker describes how Nike observes and collects data from the athletes they work with and injects that into the design process; how co-founder Bill Bowerman's relentless inventorship continues to inform Nike's ethos today; how footwear continues to evolve through advances in materials science; why sustainability and impact is a big part of Nike's design process; and the importance of designers remaining connected to the world for which they design.
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