If you thought Field Notes, the now famous 48-page memo book, was just another Futura-fueled riff on retro design, you obviously never read the statement on the back flap. "Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Co., Portland, Oregon—in conjunction with Coudal Partners, Chicago, Illinois—brings you "FIELD NOTES" in hopes of offering "An honest memo book worth fillin' up with GOOD INFORMATION."
Draplin Design Co. is the brainchild of Aaron Draplin, a thoroughbred American who's serious about graphic design and how it's evolved over the past century, especially when it comes to everyday items for everyday, working people. After two decades of trawling to swap meets, flea markets, yard sales and antique fairs for gems of Americana (otherwise known as junking), Draplin has amassed an incredible collection of old memo books, simple, saddle-stitched pocket books that were once given as freebies to farmers and those in the agricultural business to advertise products like feed, tools or machine parts.
Draplin wasn't only interested in the books as ephemera, he wanted to know who designed them, who printed them and who stitched them together. He describes them as "purely utilitarian and free of anyone attaching anything cool or uncool or ironic to it...Some are really colorful and others are really, really spare. They're all different, so I want to think that someone was actually going through and laying every little bit and piece out."
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