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Fripp Design: The medium is the message (even when the medium is a shipping pallet)

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This is pretty nuts-and-bolts ID, but I believe we're looking here at an early, primitive version of a design that we'll see more refined versions of in the future. The Pallet Sign, by U.K.-based Fripp Design & Research, is a simple series of clips that cover the sides of shipping pallets and provide a surface for signage, angled upwards so standing consumers can read them. Why?

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