DesignMarketo's BREADWorkShop at Design is Human Week, Atlanta

Food-design instigators DesignMarketo are at it again. The duo is taking their BREADWorkShop and Bar Alto installation on the road from London to Atlanta this weekend for the fifth annual Design is Human Week. We wrote about Bar Alto during it's debut at London Design Festival 2011. The installation pays homage to the infamous late-night afterparty destination for the fashion and design illuminati, Bar Basso in Milan.

But we're most excited about the BREADWorkShop—an ongoing project from DesignMarketo's Alexandre Bettler. What started out as a graduate project for RCA has evolved into a multi-city conversation exploring the intersection of local bread-baking recipes and individual manufacturing. Like ceramics, bread is "fired" in an oven to produce a final product. As Bettler explains in an interview:

For my dissertation at the RCA, i wanted first to research about tea, as i was interested in the fact that it has an important role both in Japan and UK, both countries that I like the design and traditions from. So I researched about it but couldn't go very far. But I also found out about japanese ceramics and I specially appreciated the concept of being able to do individual mass production. That connected with my interest in medium size production (mainly in printing industry).

I then found out about the bread (baking as a way to individually mass produce, both bread and ceramics). I then found out about the co-pain idea about friends and started to see a connection with my concepts of communication, and my interests not on the design but more on the process to arrive there. One of the sentence i really like about communication comes from my mum and I think it is a very important rule for design: The important is not what you say, but what the other understands. So good! So, I found out that the best thing to get to that level of communication is to get the Receiver to designer the message. By doing this, I could make sure that he (but also people of his same level/language/understanding) will understand it perfectly.