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Creating a Killer Product: Just What Is It About the BUG-A-SALT?

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With nearly half a million dollars in funding and just under five days to go, Lorenzo Maggiore's BUG-A-SALT is on track to be IndieGoGo's most lucrative campaign ever. It's been making gizmo / gadget / public-interest-story rounds for over a month now, since it launched and quietly went viral to the delight of the blogosphere and the nearly 10,000 backers looking to take pest control into their own hands.

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Suffice it to say that Core need not co-sign to help Maggiore—who is not a designer but a Santa Monica-based visual artist, by the way—cross the threshold.

But what is it that makes the BUG-A-SALT so compelling, a runaway hit as opposed to a shot in the dark? Is there a darker subtext to the fact that unmistakable typology of a lethal weapon has been adapted for home use to be a palatable (no pun intended)—if not altogether playful—solution to a household problem?

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