Quantcast
Channel: Core77
Viewing all articles
Browse latest Browse all 19744

Chevrolet & Disney Aim to Get Kids Interested in Auto Design

$
0
0

chevy-disney-test-track-001.jpg

chevy-disney-test-track-002.jpg

In about a month, Walt Disney World (that's the one in Florida) will open a new design-related attraction produced in conjunction with Chevrolet. Called Test Track, the large-scale, interactive exhibit aims to provide "an authentic, inside-the-studio look at the actual automotive design process, while empowering guests themselves to create their own designs, possibly inspiring the next generation of automotive designers."

chevy-disney-test-track-003.jpeg

While the concept cars on display provide the physical eye candy, the hook is meant to be the four-part interactive element: kids get to design, virtually test-drive, and virtually race their own cars, and afterwards get to film a mock commercial of them and their vehicle.

chevy-disney-test-track-004.jpeg

(more...)



Viewing all articles
Browse latest Browse all 19744

Trending Articles