In about a month, Walt Disney World (that's the one in Florida) will open a new design-related attraction produced in conjunction with Chevrolet. Called Test Track, the large-scale, interactive exhibit aims to provide "an authentic, inside-the-studio look at the actual automotive design process, while empowering guests themselves to create their own designs, possibly inspiring the next generation of automotive designers."
While the concept cars on display provide the physical eye candy, the hook is meant to be the four-part interactive element: kids get to design, virtually test-drive, and virtually race their own cars, and afterwards get to film a mock commercial of them and their vehicle.
(more...)