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Non-ID'ers Doing ID: Video Game Developers Design a Better Packing Peanut Funnel

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This is both a cautionary and inspirational tale of realizing a good idea for a product.

Patrick and Dallas are two Miami-based videogame developers that ship their own products. That being the case, the duo are well-acquainted with packing peanuts, which as every eBay shipper knows, can quickly messy without a good dispensing system in place.

Existing industrial-sized packing peanut hoppers (pictured up top) are too bulky for the pair's business, so they set out to design their own solution. Their resultant PeanutBuddy device is a clear design improvement over the hoppers (though industrial-design-minded nitpickers will take potshots). Presumably excited about their creation, the duo contacted shipping giant Uline to see if they had any interest.

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Well, Uline called back, and they were interested. Just one problem: Patrick & Dallas weren't actually ready to produce the thing. (We jaded Kickstarter-watchers know fulfillment is everything, but these guys' expertise is videogames and not industrial design, so we ought cut 'em a little slack.) Newly motivated, the pair are now turning to Indiegogo in hopes of funding the tooling for a production run.

You can see how the device works, and hear their story, in the pitch vid:

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