-Robert M. Pirsig, Zen and the art of Motorcycle Maintenance
I teach design process to people with very little experience in design, at a thing we call the Design Gym. The response from our attendees is always very positive. People, with this new knife of analytic thought, feel excited and energized to go and use it in their lives, to organize their thoughts and to approach their problems in a new way. When I tell other frameworks for non-designers to better understand design, the responses are sometimes controversial.
A few months back, at an Interaction Designer's meetup, I brought up what I do at the Design Gym. A new friend protested adamantly against the idea of process. He insisted that he just got in, rolled up his sleeves, and got the job done. He insisted that he followed no process at all. Plus, he derided process as rigid and no fun. And in one way, he's right: something is killed when you think about and describe what you do. He feels that a certain freedom is killed. But what is created?
One of my friends from Industrial Design school recently had me over to discuss her portfolio as she considered her options for jobs. She's been working at a design-driven consultancy for the past several years as a senior designer... and the feeling is that it's time to start getting ready for the next step. The consultancy she works at doesn't have an explicit process—companies come to them for their brand power and aesthetic. So when showing the story of a project, there are too few pieces around to speak to. There are a few sketches, then some renderings, then the object. Which is a story, after all...but it doesn't speak to the why or the how—the sort of things employers say they love to see in portfolios. I think she realized that this was a problem, which is why she had me over: to help her find and tell her story, through the lens of process.
What is created when we apply a process? When process is used consciously you have evidence of work for each part of the design process. Those groupings of work help tell the story of the project, and the decisions made at the transition points in the process.
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