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Muji's New Bluetooth Speaker Tugs at the Minimalist Heartstrings. And You Can Tug it Right Back

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In the quest to go ultra-minimal—they're practically channeling Braun—with their new wall-mounted Bluetooth speaker/radio Muji has made an interesting UI choice: The user pulls on the power cord (which doubles as a speaker cable) to turn the device on and off, like an old-school ceiling lamp.

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It seems a bit unusual particularly given that there are already playback control buttons on the top of the device...

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...but perhaps five was the magic number, and the anonymous Muji designer responsible could stomach no more.

In any case, it's got a 30-foot range and comes in at under $100. What's not clear is if they'll let this baby break out of the Japanese market.

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