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PorscheBook? Automaker pushes into social media, but neglects potentially-popularizing design emphasis

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While I think of the heaviest social media users as being in their teens to twenties, and the average 911 or Cayenne driver as older than that, Porsche is making a push to "increase brand engagement across the online space, via content sharing." Porsche's new Origin website is loaded up with self-promotional articles, videos and interactives, and while I expected them to encompass the product space and the many non-automotive objects produced by Porsche Design, for now they seem to be targeting fans of racecars.

If Porsche PR is reading this, I think you guys are missing a trick here: Get us inside PD's design studios--"where the magic is made" so to speak--and you'll definitely have a steady stream of traffic, especially from us!

Those interested in what the site is currently about, hit the jump to see their promotional vid.

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