As someone who previously worked in structural package design (that's basically bottles and cans, for you hotshots in automotive or furniture), I freely admit there's a whole slew of products for which the aesthetics of the package design don't really matter. I'd never buy a bottle of booze or can of beer because of the way the vessel was shaped, or how pretty the label was, for instance; I'd buy them because I want to drink what's inside of them.
Beverage giant Anheuser-Busch InBev, however, disagrees. On May 6th they'll be rolling out the new Budweiser can you see above, shaped to resemble that brand's bowtie logo. Now before we get to the big question, let's take a look at how regular straight-edged beverage cans are made, a pretty fascinating process in its own right:
(more...)
     |