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Hasbro Designer Lenny Panzica Explains Transformers Toy Design Process

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Of all the different types of industrial designers we cover, it's exhibit designers and toy designers that get the shortest shrift; there simply aren't many of you lot giving out interviews. But now Lenny Panzica, a Hasbro product designer has stepped up for a Gizmodo interview explaining the design process behind the latest Transformers toy. (Panzica, by the way, is a natural fit to design the dragon-inspired "Predaking" robot; the dinosaur enthusiast has degrees in both archaeology and toy design.)

You'd think something as sophisticated as a transforming robot would be worked out almost exclusivly in CAD, so I was surprised to see how much of it is done on good ol' pen and paper:

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