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NY Design Week 2013: SVA Products of Design's ALSO! Project Offers a New Perspective on WantedDesign

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All photos by Kathryn McElroy

It's been quite a year for the MFA candidates in the School of Visual Arts' Products of Design program, not least because the first-year students are also the first ever students in the fledgling program. This past weekend, the first half of their graduate studies culminated with ALSO!, a winsome design intervention at WantedDesign, which the tight-knit cohort of 16 students realized in the three weeks leading up to NY Design Week. They'd originally developed the concept for Sinclair Smith's five-week Design Performance studio intensive, and the NYCxDesign festival (which wrapped up just two days ago) was a felicitous opportunity for them to put their studies into practice.

Through a roving set of mobile interventions, visitors to the show participate in an unfolding narrative around celebration, sustainability, digital mediation, storytelling and scale, each expanding the conversation around design beyond form, function and materiality.

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Broadly speaking, each of the six stations (two wearable, three carts and a single immobile station) offered a different perspective on not only the work on view at WantedDesign but also one's fellow attendees and the venue itself. From the uniforms—white short-sleeve button-down (with the logo emblazoned across the back), dark denim, white plimsols and orange socks—to the seamlessly constructed equipment, which remain as the tangible artifacts of the experience, the students crafted a thoughtfully executed body of work.

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