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NY Design Week 2013: Carrot Concept Puts El Salvador on the Design Map at WantedDesign

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Exhibitors at WantedDesign this year represented nationalities near and far, from just across the East River to across the pond and further afield. Now in its third year, Odile Hainaut and Claire Pijoulat's hugely successful satellite to the nearby ICFF has all but outgrown the Terminal Stores building at the northwest corner of Chelsea. If the jam-packed atrium proved to be a bit overwhelming at times, the peripheral galleries offered the luxury of space at the expense of foot traffic—making for an altogether more manageable viewing experience, as in the case of the Carrot Concept, presented by Bernhardt Design.

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Led by a collective of savvy Salvadoran designers—Harry and Claudia Washington, Guillermo Altamirano, Josefina Alvarez, Jose Roberto Paredes and Roberto Dumont—the Carrot Concept is a platform to bring their country's creative efforts to the rest of the world, and expand both the domestic and global audience for design from El Salvador.

A grassroots movement is afoot to bring the country's burgeoning creative scene to the forefront. In 2012, a band of progressive and socially conscious architects, designers and entrepreneurs launched The Carrot Concept with the belief that celebrating and promoting creative industries in El Salvador will help fuel tehir economic and cultural growth.
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