About two months ago, designer Craig Winslow II unveiled "illuminimal," a design concept that uses video projection mapping on a real footwear product to completely change the look of the shoes. Now, he's collaborated with BucketFeet to bring the concept to life as 'illumifeet,' an interactive evolution that's currently on display as part of a storefront pop-up shop in Treasure&Bond in Soho, NYC.
Winslow offered to elaborate on the process in his words:
I've been infatuated with video projection mapping for the past few years now. Seeing the way that light can completely change a building or environment is incredibly inspiring. However, many projection executions felt like tech demos to me. I wanted to create work with story, purpose and function. Although this new digital+physical medium is many years old, it continues to evolve and find its place in the world, and I wanted to contribute to its growth.
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