Among the many criticisms leveled against New York City's new bikeshare program, I'm particularly perplexed by the notion that the stations are a blight upon Gotham's otherwise pristine streetscapes—at worst, they're conspicuously overbranded, but, as many proponents have pointed out, they're no worse than any other curbside eyesore. Although the city is making a conscious effort to reduce the visual overstimuli at street level, it's only a matter of time before static signage simply won't suffice.
While Maspeth Sign Shop continues to crank out aluminum signs, BREAKFAST proposes an entirely novel concept for interactive, real-time wayfinding fixtures. "Points" is billed as "the most advanced and intelligent directional sign on Earth," featuring three directional signs with LEDs to dynamically display relevant information. However, "it's when the arms begin to rotate around towards new directions and the text begins to update that you realize you're looking at something much more cutting-edge. You're looking at the future of how people find where they're headed next."
(more...)
     |