The Design Museum Boston final brand identity is here! This project was all about designing communication to a broad, very differentiated, audience: to designers and the general public.
The logotype communicates to a broad audience with purely typographic form. It is direct yet casual. Bold in its own right, but also very approachable and understandable. The bug represents the unique nature of the Design Museum Boston organization, and its approach to design education. The combination of the logotype and bug allows for clear legibility and leverages the bug for brand recognition and to build equity. We're going to continue to work with Design Museum Boston to fill out the system -- colors, logo variations, extensions, and so on.
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