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Design for the surfing subculture

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New Zealand company Surf Curve designs products by and for the specific subculture of surfers, as you can probably guess by their name.

We know surfing. We know the highs. We know the lows. We've scored perfection by hiking over to the next bay, stacked boards till the car roof dents, seen them bounced by baggage handlers, and slept in our boardbags to wake up to surf on our doorstep. We've been there and we've loved it and we've learned. And its made us want to make surf gear better. To discuss, develop, test, argue and design a better way. And to make stuff that makes sense and makes you think 'why didn't I think of that?

Yes, even people who surf all day have problems and design needs, like trying to keep their car trunks from getting wet and sandy. Hence Surf Curve's Changebag, a changing mat that bundles up, keeping your wetsuit sand-free and the car nice and dry.

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