Folks, you have to wonder why no one else thought of this a long time ago:
This headphones packaging design (released last month by the European branch of Panasonic) was designed by Berlin-based Scholz & Friends, a creative agency whose motto is "Surprise! Convince!"
As Scholz & Friends explained to the Coloribus Global Advertising Archive,
The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition....The earphones show at first sight for whom they are made: for passionate music lovers.
...The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panasonic.
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