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Tool design details: Brilliant new tape measure hook

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The design of entirely new tools can be cool, but I'm much more impressed when someone takes a tried-and-true tool that's been around for ages, then markedly improves it by adding a little tiny something that no one thought of yet. Good case in point is Stanley's new line of FatMax measuring tapes.

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The key difference is just a few fractions of an inch of metal added to the end hook, so not only can you catch surfaces above and below the tape, you can even hook it on the side--invaluable for when you're trying to measure off a wall corner and keep the tape horizontal so it doesn't collapse. Genius!

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