Such ignominy. A press release heralding the IDSA's Catalyst Case Studies winners lists the IDSA's full title, in the freaking headline, as the "International Design Society of America."
Industrial Design, people.
In any case, the four chosen case studies are as follows:
- Toyota Prius' design created a new car category by combining business opportunity, environmental impact and a social solution that changed attitudes about the potential of hybrids.
- Siemens e.cam is a nuclear camera with an open gantry that allows easy access to both detectors for imaging of patients on gurneys and wheelchairs or in a standing position. This patient-centered design is an example of business leadership aligning good design with business strategy.
- Kohler 9/11 Mobile Shower was created for the workers and volunteers at the World Trade Center located at Ground Zero. It was selected because it was a simple and appropriate shower solution as well as a great example of corporate citizenship.
- The MiniMed Infusion pump, a device that helps diabetic patients manage insulin without daily injections, was selected for demonstrating the power to deliver healthier living and corporate financial performance by realizing the important connection between medical product design and a patient's daily needs.
The full case studies, each chosen for "[holding] a real connection to facilitating positive change and [helping to] capture design's ability to deliver strategic value while inspiring the profession's future," will be on sale as PDFs and MP3s in early 2011.