Talk about pressure: The IDSA is collaborating with Fast Company and The Henry Ford organization to hold the Design of the Decade competition, which will crown one product put on sale between January 1, 2001 and December 31st, 2009 with the titular prize. To choose the best object designed and produced in that ten-year span, the organizations have put together a super-jury including Ayse Birsel, Chris Bangle, ID Pres Sohrab Vossoughi, Herman Miller CEO Brian Walker and others.
"As an awards program, the Design of the Decade competition is special," said IDSA CEO Clive Roux, "because it recognizes the social impact that design has on our society as well as the significant and growing influence that design has on business. In deepening our focus and widening our aperture to span a decade, we provide the jurors with a sufficiently long period of time to better evaluate and more fully appreciate the longer term impact of design."
For those who'd like to speculate on who the winner might be, check out Good/Alissa Walker's "The Decade in Design" roundup from December of 2009.