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Thinking of doing a design PhD? Trust me, I'm a doctor.

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In design post-graduation education the PhD is fast becoming the new Masters. This partly reflects the maturing of design research, but is also a response to the need for institutions to beef up their research quota and the attendant external funding. If you want to teach at a design college, the expectations of some institutions are often difficult to fulfill. Many ask for a PhD and several years of commercial practice, preferably current. It's a tough call - both are extremely time hungry and it's hard to do both well.

A Masters is often the terminating degree for a designer heading off professionally (certainly in the USA). For others it is a return the pleasure of self-determined projects having worked in agency life for a few years. But a PhD is a different beast to a Masters. I know of several designers who "fancy the idea" of doing a PhD and there are plenty of Masters students who are attracted to it, either because they want to expand their MA work or because they're not really sure what to do next.

Having officially become Dr. Polaine earlier in the year as well as having taught post-graduate students for many years, I thought I would offer some thoughts on the journey. As always, your mileage may vary.

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