Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2013. We will be featuring these projects by category, so stay tuned for your favorite categories of design! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com.
Professional Winner
- Project Name: Smartphone-charging Handbag Design for Vodafone and Richard Nicoll
- Designer: IDEO + Vodafone xone + Vodafone UK + Richard Nicoll
A tech-enabled leather handbag that can power an iPhone, Android device, or other "smart" digital tool through two full charges, seamlessly integrating high-end fashion and inductive charging technology. Thanks to Tusting, a world-class British leather goods company, fashionistas can power the purse through several layers of leather by simply slapping a magnetic "tap" unit to the bag's exterior. Once the purse is charged, users can then power their gadgets on the go by plugging them into a pocket inside the bag. A Bluetooth-enabled LED "charm" on the bag's exterior animates silently to indicate battery status and incoming calls, texts or notifications.
- How did you learn that you had been recognized by the jury?
We were informed by our partner IDEO that we were the honoree of the Core77 Design Awards.
- What's the latest news or development with your project?
The successful delivery of the project captured tremendous attention during the catwalk with the audience as well as within Vodafone. We are currently evaluating potential commercial opportunities. This is a great example of the use of mobile technology beyond its traditional practice.
- What is one quick anecdote about your project?
As mobile technology is permeating into nearly every facet of our daily lives, the Vodafone xone team is thrilled to play a leading role in bringing these innovative trends to life by designing, engineering and applying disruptive technology from inception to commercialization. Applying mobile technology to fashion industry to build a practical product has definitely been a unique experience for us and all parties involved in this project. Vodafone xone has applied its motto of "embracing the unknown" and exploring diverse opportunities in this project. We developed a product (the charging unit) in an iterative design and process with our team.
- What was an "a-ha" moment from this project?
Being always connected, hence being always 'on' these days is the inevitable fact of our everyday life. Instant access to the world from everywhere has become a mandatory extension to our physical presence. The thought of not being connected causes the feeling of isolation nowadays, thus having a smartphone available at all times is an essential asset for everyone.
We all may have observed that most women have just a "few" items in their handbags whether of high necessity or not. Women miss their calls over and over because they cannot spot their phones at once in their handbags amongst these "few" items. On the other hand, how many times have we witnessed that performing all of the functions for staying connected with our smartphones or tablets caused the battery to die by the time we need to pick up the kids or make an important phone call? The moment we became aware that we could provide an innovative solution which answers that question was our "a-ha" moment. Knowing that we could now enable a solution that ensures women will receive notification when their phone rings in their handbag and have the possibility to charge their phone without removing it from their handbag.
We are pleased to see that our teamwork with all our partners resulted in the first of its kind high-tech handbag for fashion diehards. We've created this trend and we're sure that it will trigger more creative work across the sector.
View the full project here.
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