While we're new to the infinite scroll game ourselves, Pinterest is perhaps the best example of the tiling effect known as masonry, in which images can be neatly arrayed regardless of dimensions. Couple with an autoloader script, Pinterest ensures that the fun never ends... inducing what NYC digital agency Firstborn has dubbed "Scrolling Slumber." Their client, Japanese clothing megachain Uniqlo, wanted to do something about it. Hence, the (dryly-titled) Dry Mesh project:
I don't know if there's a world record for tallest skyscraper ad unit, but the image heights on Uniqlo's Pinterest page (still live as of press time) measure in the web-optimized 1000s. Not to get too 'meta,' but here are a couple resized versions of the pinned graphics:
All of these T's were originally in a single column...
This gradient was originally 8000+ pixels high...
Firstborn explains the brief and the M.O.:
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