Coroflotter Matt Pauk is a footwear design pro: he's been at New Balance for the better part of a decade, and it shows. As Senior Designer in the Innovation - Wellness category, he's pleased to present his latest project: the "Aneka" lifestyle shoe.
This concept is the result of research into the body improvement market. Aneka is something truly fresh for the wellness space. Drafting success of yoga, with participation up double digits, Aneka strives to provide a shoe with a similar mind set. This is a pure and honest concept that is physically provocative through each step you take. It targets the active, style-driven woman looking for a truly unique footwear solution.
Besides the fact that Pauk's clearly a natural, he's done a great job documenting the entire design process.
